The Creative Blog

AI website optimization

Your Website Has Two Audiences.

July 9, 2026
Humans Are Only One of Them. For nearly 25 years, websites have been built for people. We obsessed over: Every decision centered around one question: How will a visitor experience this website? That question still matters, but it isn’t the…

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a man looking at a computer screen with code displayed

Mastering Blocks: The Power of the Custom HTML Block

October 24, 2024
As you build and customize your WordPress site, there are times when you may want to go beyond the standard blocks and add something more customized. Enter the Custom HTML Block—a tool that gives you full control over the code…

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