Jul. 2, 2025
Got Personality? Voice Blending with Brands
One big misconception about copywriting is that you have to abandon your own voice when writing for clients. But this...
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Apr. 9, 2025
Why Social Media Matters and How to Make It Work For Your Brand
We live in a digital-first world, and your audience already is spending time on platforms such as Facebook, Instagram,...
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Mar. 18, 2025
Choosing Stock Photos
Stock photos play an important role in shaping a brand’s visual identity, but choosing the right ones isn’t always...
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Feb. 28, 2025
Mastering Blocks: Displaying Dynamic Content with the Query Loop Block
WordPress takes your website beyond static content, offering powerful tools to dynamically display posts, pages, and...
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Dec. 20, 2024
Mastering Blocks: Visual Storytelling with the Cover Block
Welcome back to Green Closet Creative’s Mastering Blocks series! In this installment, we’re diving into one of...
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Dec. 13, 2024
Why Evergreen Content is Always in Season
What do evergreen trees and copywriting have in common? Long-term relevancy. Much like its foliage counterpart that...
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Nov. 15, 2024
The Importance of Continued Learning for Graphic Designers in Marketing
In marketing, things move fast. Trends change, technology evolves, and as graphic designers, it’s on us to keep up....
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Oct. 24, 2024
Mastering Blocks: The Power of the Custom HTML Block
As you build and customize your WordPress site, there are times when you may want to go beyond the standard blocks and...
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Oct. 21, 2024
Memoirs of a Marketing Intern
I have been interning here at the digital marketing and creative agency Green Closet Creative in Sycamore, Illinois,...
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Oct. 21, 2024
Balancing Native Accessibility and Tools Like AccessiBe: Our Approach at Green Closet Creative
With recent conversations around AccessiBe making headlines, we at Green Closet Creative are continuing our discussions...
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Oct. 17, 2024
From Messy to Impressive: Key Features of Persuasive Copywriting
Recently, we talked about embracing the importance of messy brainstorming. Now that your ideas are on the page, it’s...
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Oct. 10, 2024
Tips for Integrating AI Into the Design Process
While generative AI has been around for some time now, its recent advancements have made it a valuable tool for various...
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Oct. 4, 2024
The Importance of Social Media Listening
Social media listening involves monitoring digital conversations to understand what customers are saying about your...
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Sep. 26, 2024
Bless this Mess: The Importance of Messy Brainstorming
It’s a truth universally acknowledged that a piece of writing does not *POOF* suddenly appear on the page or screen....
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Sep. 19, 2024
Mastering Blocks: Anatomy of the Group Block
This article kicks off Green Closet Creative’s new series, “Mastering Blocks,” where we take a deep dive...
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Sep. 12, 2024
Choosing Brand Colors: More Than Just a Pretty Color
Choosing brand colors is more than just picking a pretty shade; a lot of thought and strategy takes place behind the...
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Sep. 5, 2024
The Benefits of Using Emojis on Social Media
Emojis are very effective tools for capturing and holding your audience’s attention. When incorporated into social...
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Aug. 29, 2024
Enhance Your GA4 Reports with Custom Dimensions: A Practical Guide
At Green Closet Creative, we know that understanding user behavior on your website goes beyond basic tracking. Google...
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Aug. 22, 2024
The Importance of Authenticity in Copywriting
What do we talk about when we talk about authenticity in copywriting? In a word, honesty. Authenticity requires being...
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Aug. 14, 2024
Data-Driven Design: Using A/B Testing and Analytics to Optimize and Influence Design
A successful design means more than just looking good; it means delivering the results that your client or user is...
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Aug. 12, 2024
Picture Perfect: The Importance of Optimizing Images
They say a picture is worth a thousand words, but it can weigh a whole lot more! Visual content is processed much...
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Aug. 5, 2024
The Rise of AI Integration in Social Media Platforms
Artificial Intelligence (AI) has rapidly become a cornerstone in the evolution of social media platforms. From...
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Jul. 22, 2024
The Importance of Regular Website Maintenance
If you run a WordPress website, you want that website to run smoothly and securely. Regular website maintenance is...
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Jul. 15, 2024
Facts Over Fluff: Prioritize Intentional Content on Your Social Media Pages
When it comes to social media, it’s easy to get lost in the flashy images and catchy phrases. This type of...
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Jul. 8, 2024
Micro-Content Writing: A Powerful Copywriting Tool
Micro-content writing is still having a moment. We can thank our abbreviated attention spans for that. In 2004,...
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Jul. 2, 2024
The Importance of a Fresh Set of Eyes When Designing
For graphic designers, precision and attention to detail is crucial. Yet when immersed in a project, nearly every...
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Jun. 25, 2024
Mastering Landing Pages: 6 Essential Guidelines for Effective Google Ads Campaigns
Creating effective landing pages is an essential part of any successful Google Ads campaign. When users click on your...
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Jun. 19, 2024
Reimagining Design Layouts
As designers, it’s our job to experiment with numerous layouts within a print ad, website design, digital display...
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Jun. 14, 2024
Writing for Social Media
Mastering the art of social media writing involves more than crafting catchy headlines and witty posts. With so many...
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Jun. 12, 2024
Tips for an Interview That Tells a Story
For some writers, the task of interviewing a client for a story can feel daunting: “Am I asking the right questions?...
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Jun. 10, 2024
Streamline Your Marketing Workflow with This Google Chrome Feature
The Marketer’s Dilemma: Multiple Accounts, One Browser Marketers today have a dizzying number of tools and...
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May. 29, 2024
The Impact of Surprise in Graphic Design
Think about it: When was the last time you truly paused to engage with an advertisement or design piece? Odds...
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May. 20, 2024
WordPress: The World’s Most Popular CMS
Out of all the options available in our digital landscape, one platform dominates the competition: With its...
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May. 10, 2024
Using Rhetorical Appeals in Persuasive Copywriting
As marketing copywriters, we use persuasive rhetoric to encourage people to do something: change their way of thinking,...
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May. 6, 2024
Stand Out in the Digital Crowd: Elevate Your Business with Google Business Profile
Google Business Profile (GBP, formerly Google My Business or GMB) is Google’s free tool designed to help businesses...
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Apr. 15, 2024
Brand Consistency on Social Media Builds Trust
Branding consistency is key in marketing, ensuring your brand remains relevant. Maintaining brand elements, such as...
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Apr. 8, 2024
Margin vs. Padding: It’s More Than Empty Space
Spacing is crucial to web design and development–It is more than just empty gaps between elements. When...
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Apr. 2, 2024
Form Follows Function: Balancing the Pretty with the Functional
With graphic design, it can be easy to become very focused on the design and lose sight of the original goal and scope...
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Mar. 26, 2024
How to Use Google Analytics to Track Clicks in Email Signature Links
Typically, a professional email signature contains your name, job title, phone number, a link to your website, and...
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Mar. 22, 2024
Why You Need a Strong Call to Action
In its most basic form, persuasive writing is getting your audience to agree with you. A Call to Action, commonly...
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Mar. 18, 2024
Brand Awareness: Why It Matters
In a crowded market place, brand awareness ensures that people recognize your business. Take McDonald’s, for example....
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Mar. 12, 2024
Do You Know How to Prevent a Cyberattack?
43% of cyberattacks are aimed at small- and medium-sized businesses – American City Business Journals...
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Mar. 4, 2024
The Power of Simplicity: Less Is More in Graphic Design
In graphic design, the goal is not to fill the page but to provide content in an easily digestible and visually...
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Feb. 26, 2024
Leveraging Digital Audio Advertising
In today’s digital landscape, brands are constantly seeking innovative ways to connect with their target...
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Feb. 22, 2024
Copywriting Tip: Know Your Purpose and Audience
Before you sit down to write your first word of a copywriting task, it’s important to know your purpose and audience....
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Feb. 15, 2024
The Benefits of Lo-Fi Content
During the pandemic, lo-fi (low-fidelity) content was popularized because budgets were more conservative, and there was...
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Feb. 5, 2024
Web Development Tip: Semantic HTML for Content Writers and Editors
What Is Semantic HTML? Simply stated, semantic HTML (HyperText Markup Language), also referred to as semantic markup,...
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Jan. 30, 2024
Enhancing Brand Versatility: The Importance of Logo Variations
In order to work well with the diverse requirements of digital and print media, a well-crafted logo should be adaptable...
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Jan. 19, 2024
Mastering the Art of Multitasking
Asana’s Role in Our Ad Agency’s Project Management As an ad agency, we can literally work on dozens of...
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Mar. 7, 2023
404 Page Designs
Adding Personality to Your Brand In a perfect world, customers would never see your 404 page. No one aims to land on a...
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Jul. 13, 2022
Website for Innovative Growers Equipment
Who is IGE? Innovative Growers Equipment is a premier equipment supplier to commercial cannabis growers and agriculture...
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Nov. 18, 2021
Don’t Just Think Outside the Box, Get Outside of the Box! (Part 1)
When you start a new business, there are literally dozens of things that you have to figure out; things like payroll,...
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Oct. 15, 2021
The Importance of Sunsetting Contacts on Email Lists
It’s hard to say goodbye. You worked hard to capture all those email lists for your newsletter, but occasionally, you...
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Oct. 14, 2021
We’re Not Smarter Than Google
How Google’s Machine Learning Is Improving Digital Marketing Businesses are becoming increasingly driven to...
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Oct. 14, 2021
Website Accessibility and ADA Compliance
Website accessibility simply means that your site can be used by people who have disabilities related to vision,...
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