Creative Blog

Social Media Tip: Facts over Fluff

Jul. 15, 2024

Facts Over Fluff: Prioritize Intentional Content on Your Social Media Pages

When it comes to social media, it’s easy to get lost in the flashy images and catchy phrases. This type of...

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Copywriting Tip: Micro-content writing: A powerful copywriting tool

Jul. 8, 2024

Micro-Content Writing: A Powerful Copywriting Tool

Micro-content writing is still having a moment. We can thank our abbreviated attention spans for that.  In 2004,...

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Graphic Design Tip: The Importance of a Fresh Set of Eyes

Jul. 2, 2024

The Importance of a Fresh Set of Eyes When Designing

For graphic designers, precision and attention to detail is crucial. Yet when immersed in a project, nearly every...

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Digital Tip: Mastering Google Ads Landing Pages

Jun. 25, 2024

Mastering Landing Pages: 6 Essential Guidelines for Effective Google Ads Campaigns

Creating effective landing pages is an essential part of any successful Google Ads campaign. When users click on your...

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Graphic Design Tip: Reimagining Design Layouts

Jun. 19, 2024

Reimagining Design Layouts

As designers, it’s our job to experiment with numerous layouts within a print ad, website design, digital display...

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Social Media Tip: writing for social media

Jun. 14, 2024

Writing for Social Media

Mastering the art of social media writing involves more than crafting catchy headlines and witty posts. With so many...

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Copywriting Tip: tips for interviews that tell a story

Jun. 12, 2024

Tips for an Interview That Tells a Story

For some writers, the task of interviewing a client for a story can feel daunting: “Am I asking the right questions?...

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Digital Tip: Streamline Your Marketing Workflow

Jun. 10, 2024

Streamline Your Marketing Workflow with This Google Chrome Feature

The Marketer’s Dilemma: Multiple Accounts, One Browser Marketers today have a dizzying number of tools and...

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Graphic Design Tip: The Element of Surprise

May. 29, 2024

The Impact of Surprise in Graphic Design

Think about it: When was the last time you truly paused to engage with an advertisement or design piece?  Odds...

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Web Dev Tip: Celebrating WordPress with a Wordpress logo wearing a party hat

May. 20, 2024

WordPress: The World’s Most Popular CMS

Out of all the options available in our digital landscape, one platform dominates the competition: With its...

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Copywriting Tip: Rhetorical Appeals

May. 10, 2024

Using Rhetorical Appeals in Persuasive Copywriting

As marketing copywriters, we use persuasive rhetoric to encourage people to do something: change their way of thinking,...

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Digital Tip: Stand Out in a Crowd

May. 6, 2024

Stand Out in the Digital Crowd: Elevate Your Business with Google Business Profile

Google Business Profile (GBP, formerly Google My Business or GMB) is Google’s free tool designed to help businesses...

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Social Media Tip: consistent brand standards

Apr. 15, 2024

Brand Consistency on Social Media Builds Trust

Branding consistency is key in marketing, ensuring your brand remains relevant. Maintaining brand elements, such as...

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Web Dev Tip: Margin v. Padding

Apr. 8, 2024

Margin vs. Padding: It’s More Than Empty Space

Spacing is crucial to web design and development–It is more than just empty gaps between elements.  When...

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An animated scale balancing "form" and "function"

Apr. 2, 2024

Form Follows Function: Balancing the Pretty with the Functional

With graphic design, it can be easy to become very focused on the design and lose sight of the original goal and scope...

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Digital Tip: How to track clicks in your email signature

Mar. 26, 2024

How to Use Google Analytics to Track Clicks in Email Signature Links 

Typically, a professional email signature contains your name, job title, phone number, a link to your website, and...

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Copywriting tip: Using effective CTAs

Mar. 22, 2024

Why You Need a Strong Call to Action

In its most basic form, persuasive writing is getting your audience to agree with you. A Call to Action, commonly...

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Brand Awareness & Why It Matters

Mar. 18, 2024

Brand Awareness: Why It Matters

In a crowded market place, brand awareness ensures that people recognize your business. Take McDonald’s, for example....

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Web Dev Tip: Cybersecurity

Mar. 12, 2024

Do You Know How to Prevent a Cyberattack?

43% of cyberattacks are aimed at small- and medium-sized businesses – American City Business Journals...

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Blue background with white text "Graphic Design Tip: Less is more."

Mar. 4, 2024

The Power of Simplicity: Less Is More in Graphic Design

In graphic design, the goal is not to fill the page but to provide content in an easily digestible and visually...

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person wearing headphones with text over "Digital Tip: Digital Audio Advertising"

Feb. 26, 2024

Leveraging Digital Audio Advertising

In today’s digital landscape, brands are constantly seeking innovative ways to connect with their target...

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"Copywriting Tip: know your audience" along with a fork holding spaghetti.

Feb. 22, 2024

Copywriting Tip: Know Your Purpose and Audience

Before you sit down to write your first word of a copywriting task, it’s important to know your purpose and audience....

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Image depicting a person scrolling on their phone with the words "social media tip: authenticity" for Lo-Fi content

Feb. 15, 2024

The Benefits of Lo-Fi Content

During the pandemic, lo-fi (low-fidelity) content was popularized because budgets were more conservative, and there was...

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gif file of a code changing from to to showcase the importance of Semantic HTML.

Feb. 5, 2024

Web Development Tip: Semantic HTML for Content Writers and Editors

What Is Semantic HTML? Simply stated, semantic HTML (HyperText Markup Language), also referred to as semantic markup,...

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Photo of many logo variations and the development of a logo

Jan. 30, 2024

Enhancing Brand Versatility: The Importance of Logo Variations

In order to work well with the diverse requirements of digital and print media, a well-crafted logo should be adaptable...

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Group of people at ad agency project management meeting

Jan. 19, 2024

Mastering the Art of Multitasking

Asana’s Role in Our Ad Agency’s Project Management As an ad agency, we can literally work on dozens of...

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Mar. 7, 2023

404 Page Designs

Adding Personality to Your Brand In a perfect world, customers would never see your 404 page. No one aims to land on a...

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Jul. 13, 2022

Website for Innovative Growers Equipment

Who is IGE? Innovative Growers Equipment is a premier equipment supplier to commercial cannabis growers and agriculture...

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table of projects of new company and thinking outside the box

Nov. 18, 2021

Don’t Just Think Outside the Box, Get Outside of the Box! (Part 1)

When you start a new business, there are literally dozens of things that you have to figure out; things like payroll,...

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working on computers cleaning up email lists with email icons

Oct. 15, 2021

The Importance of Sunsetting Contacts on Email Lists

It’s hard to say goodbye. You worked hard to capture all those email lists for your newsletter, but occasionally, you...

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Machine learning through google

Oct. 14, 2021

We’re Not Smarter Than Google

How Google’s Machine Learning Is Improving Digital Marketing Businesses are becoming increasingly driven to...

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Reviewing html code on laptop for ada compliance on websites

Oct. 14, 2021

Website Accessibility and ADA Compliance

Website accessibility simply means that your site can be used by people who have disabilities related to vision,...

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