Brand Awareness: Why It Matters

In a crowded market place, brand awareness ensures that people recognize your business. Take McDonald’s, for example. Whether you’re a customer or not, everyone knows those golden arches! 

Brand Awareness Campaigns 

Brand awareness works for non-conglomerate businesses, too, especially with a strong social media campaign. When people recognize and remember your brand, they are more likely to search for it, and they’re going to remember it. The more times a potential customer sees your business or brand, the more likely they are to take action. 

Brand Awareness Campaign Strategies

To create an effective brand awareness campaign, we recommend the following strategies:

  • Create strong branding: Include a consistent voice, tone, and aesthetic across all platforms, such as the way Meta does with Facebook–you can immediately recognize the Facebook “f” and its signature blue color.
  • Encourage word-of-mouth marketing: Ask your current customers to rate/review your business and refer their friends. To encourage participation, consider offering incentives for reviews. Sharing user-generated content from your current consumers is another great option.
  • Build your social media & stick to it: Having an active social media increases your reach and credibility with your current and prospective consumers, and it keeps your posts on brand. Running ads on social media gets your business in front of people.
  • Get involved in your community: This can include sharing things from other local businesses or making your own posts about what’s going on in the community.

Make Your Business & Your Brand Stand Out

Importantly, having a strong brand awareness strategy helps your business stand out among the competition. Having a craving for french fries? McDonald’s is one of the first brands to pop into most people’s heads! Consumers are more likely to choose your business over your competitors if your brand already is at the forefront of their minds. This can lead to positive word-of-mouth marketing and referrals, both of which work to strengthen your brand and expand your business!  

Whether you are a new business looking to create a long-lasting brand, or you’re a company that is looking to broaden your brand’s reach, Green Closet Creative is here to help. Contact us today!

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