What do evergreen trees and copywriting have in common? Long-term relevancy. Much like its foliage counterpart that remains green forever, untouched by seasonal changes, evergreen content “keeps its leaves” for a long time, remaining new, fresh, and useful.
As you can see from the following list, evergreen pieces come in a variety of styles, from short and sweet content to longer, more robust pieces:
- How-to Guides
- Listicles
- Blog Posts
- FAQs
- Tips & Tricks
- White Papers
- Case Studies
Depending on your industry and writing purpose, additional types of content can include mission statements and customer or expert testimonials, among others. This blog post? Evergreen.
Tips for Writing Evergreen Content
A successful evergreen piece will attract and engage audiences for an extended length of time. Rather than focusing on current trends, topics, and events, the main subject of your content should not be time-sensitive.
Not Evergreen: 10 Tips for Throwing a Fabulous New Year’s Eve Party
Evergreen: 10 Tips for Throwing a Fabulous Party
While the first topic will generate a lot of traffic for about two to three months each year, the evergreen topic will attract audiences consistently all year round, possibly for years to come. Think perennial, not annual.
Benefits of Evergreen Copywriting
In addition to engaging current and new audiences (i.e., customers), evergreen content benefits your brand in other ways:
- Drives traffic
- Grows brand recognition
- Establishes authority
- Strengthens SEO
- Maximizes ROI
Evergreen content is a valuable approach to content marketing because of its ongoing relevance. It keeps your brand relevant, and it’s an investment in your brand’s long-term growth. Once published, it continues to flourish throughout the years.