Project Info
Introduction
Perfect Plastic Printing Case Study: Website Redesign for a Leader in Credit Card Manufacturing
Perfect Plastic Printing (PPP) is one of the largest and most trusted credit card manufacturing companies in the United States, recognized for its commitment to quality, innovation, and sustainability. As they expanded their business, doubling their square footage to meet the growing demand for personalization services, PPP also took bold steps toward environmental sustainability. The company saw an opportunity to use its website as a powerful communication tool that would showcase its environmental commitment, dedication to personalization, and industry-leading innovations. Explore our Perfect Plastic Printing case study to discover how our website redesign showcases the company’s innovation, values, and sustainability.
Web Development
Project Objectives
The goal of the redesign was to bring PPP’s values and recent developments to the forefront, creating a website that:
Highlights Environmental Initiatives: Reflect PPP’s significant investment in environmentally friendly processes and sustainability efforts.
Showcases Personalization Services Expansion: Emphasize the scale and precision of their personalization capabilities, thanks to their expanded facilities.
Improves Communication Channels: Provide a stronger platform for the company’s news, blogs, and updates, fostering transparent communication with clients and stakeholders.
Spotlights Innovation: Establish a prominent section dedicated to the latest technological advancements and solutions that PPP offers to the financial and security industries.
Challenges
PPP’s previous website struggled to fully convey the depth of their environmental commitment and growth in personalization. The site also lacked a dedicated space to display innovations and often buried essential updates. The challenge was to create an interface that would not only address these gaps but also deliver a polished, award-winning design worthy of PPP’s industry status.
Our Approach
We began by aligning with PPP’s mission to provide transparency in their environmental initiatives. The new site architecture was thoughtfully restructured, ensuring that PPP’s green efforts were highlighted, such as their waste-reduction practices and materials used in card production. We emphasized accessibility and ease of navigation, making it simple for visitors to access PPP’s personalization services and learn about the company’s commitment to sustainable practices.
To promote innovations, we created a dedicated section on the homepage and an “Innovations Hub” that serves as a repository for PPP’s latest advancements. This area was built to be easily updatable, allowing the team to add new content as PPP’s innovations evolve. Additionally, the enhanced News and Blog section now gives PPP a stronger voice with streamlined content updates and dedicated space for announcements and industry insights.
Results
The new website captures PPP’s unique position in the credit card manufacturing industry as a company dedicated to innovation and sustainability. The layout and visuals resonate with the brand’s values, and every aspect of the user experience was designed to keep visitors engaged and informed. Since launching the new site, PPP has seen:
Increased Engagement: Traffic to the News and Innovations sections has grown significantly, with an increase in time spent on these pages.
Enhanced Brand Perception: Feedback from both internal stakeholders and clients has been overwhelmingly positive, with many remarking on how well the site reflects PPP’s brand and mission.
Homepage hero variations
Brand consistency & interaction
Conclusion
Through thoughtful design and strategic enhancements, PPP’s new website positions them at the forefront of the credit card manufacturing industry, effectively communicating their values, innovations, and environmental initiatives. The project not only met but exceeded expectations, establishing a modern, professional digital presence for one of the payment industry’s leaders.