Hydrofarm Commercial Case Study
Project Info
Introduction
Hydrofarm Commercial Solutions Case Study:
Hydrofarm Commercial Solutions is a leading supplier of greenhouse equipment for the commercial cannabis growing industry. With a wide range of industrial products—including racks, benches, LED lighting, climate control systems, nutrients, and water management solutions—their website needed to clearly communicate both scale and expertise. Hydrofarm Commercial Solutions partnered with Green Closet Creative for commercial website design that would showcase their product offerings, support large-scale growers, and help customers maximize space and yield.
But You’re Not E-Commerce!
Hydrofarm Commercial had a very robust integration that was similar to an e-commerce platform, but rather than buying products, commercial growers could add them to a wish list. Due to a number of regulatory requirements, this strategy made sense when the site was launched, but as the commercial side of the business grew, and Hydrofarm developed a commercial team of experts to help advise commercial growers from seed to harvest, the self-serve model no longer made sense.
Unique Features
The homepage of Hydrofarm Commercial Solutions begins with an extensive selection of product categories, paired with visuals, to help the buyer begin their search. The homepage also includes a unique layered animation of a commercial grow facility to demonstrate the full range of services provided by the Hydrofarm Commercial team. As the user scrolls, the animation layers shelving, lights, and nutrients into the empty room.
Encourage Grower Interaction with Commercial Team
All internal product pages on the Hydrofam Commercial website design offer multiple engagement opportunities.
Speed Testing
Page speed, ranking and SEO are all correlated and affect one another. Hydrofarm Commercial’s website ranks high for desktop and mobile, and we continue to monitor the speed results to improve the speed and, in turn, Google ranking of this site.
Desktop speed test results
Mobile speed test results
Results
The launch of the new Hydrofarm Commercial Solutions website delivered immediate, measurable results. The redesigned site drove significant improvements across key performance metrics, including users, sessions, pageviews, and engagement. With several metrics increasing by more than 50%, the project demonstrates how strategic commercial website design can enhance user experience, strengthen visibility, and support business growth.
Green Closet Creative specializes in strategic commercial website design that helps brands stand out and convert. Get in touch to see how we can create a website that delivers real results for your business.