Transforming a Manufacturing Firm’s Brand Identity and Online Presence
Our client, GIC, a leading circuit board firm specializing in full turnkey contract manufacturing, approached us with the challenge of revitalizing their brand identity and updating their outdated website. They sought to create a modern and engaging online presence that accurately represented their services and showcased their expertise to potential clients.
Result: Our collaboration with GIC resulted in a complete transformation of their brand identity and online presence. Overall, they experienced increased engagement, improved conversions, and enhanced brand recognition, establishing them as a leader in their industry.
Before engaging our services, the client’s logo consisted of three nondescript letters accompanied by an unrecognizable symbol. This logo failed to communicate the essence of the company’s offerings. To address this, our team crafted a new logo that incorporated a purposeful color palette and an image that symbolized their products. The result was a modern and eye-catching logo that effectively reflected the company’s mission and expertise without it being unrecognizable from the original.
We also assisted the client in designing and developing tradeshow materials that aligned with their new brand identity. We created business cards with raised circuits to convey a sense of professionalism and incorporated the website and logo’s theme and color palette. Furthermore, we designed a two-sided flyer on heavy cardstock, providing potential clients with essential information about GIC and their services.
The client’s website had not received any updates for a staggering 15 years. As a result, it suffered from an outdated design, narrow format, and a dull gray color palette. We recognized the need to revamp the entire website to create a captivating user experience.
Web Design Approach:
- Enhanced Visual Elements: We introduced graphic design elements inspired by the client’s products and services, such as circuits, which were highly animated and interactive throughout the site. These elements not only added visual appeal but also reinforced the brand’s identity and message.
- Engaging Multimedia: To provide a comprehensive virtual tour of the client’s facility, we conducted several photo and video shoots. By capturing the facility, products, and production methods in action, we aimed to offer potential clients an immersive and informative experience. Our videos featured content that highlighted the benefits of each featured product, enabling prospects to better understand GIC’s offerings.
- User-Friendly Navigation: We implemented a well-organized taxonomy and categorization system to ensure easy navigation for website visitors. This enhanced user experience allowed visitors to quickly find the information they needed, leading to higher engagement and increased conversions.
- Content Expansion: Recognizing the importance of search engine optimization (SEO) and informative content, we conducted in-depth research and provided the client with a substantial amount of content that aided SEO efforts. Additionally, we expanded the range of information available on the website, including detailed services and industries served, to provide visitors with a comprehensive understanding of the client’s capabilities.
Given that the legacy website had not undergone any updates in 15 years, it lacked mobile optimization. Understanding the significance of mobile traffic, we developed the website with a responsive design that seamlessly adapted to different screen sizes. This ensured that potential customers could easily access and explore GIC’s services, regardless of the device they were using.
After – Mobile
Before – Mobile
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