Dec. 13, 2024
Why Evergreen Content is Always in Season
What do evergreen trees and copywriting have in common? Long-term relevancy. Much like its foliage counterpart that...
Read More >
Nov. 15, 2024
The Importance of Continued Learning for Graphic Designers in Marketing
In marketing, things move fast. Trends change, technology evolves, and as graphic designers, it’s on us to keep up....
Read More >
Oct. 24, 2024
Mastering Blocks: The Power of the Custom HTML Block
As you build and customize your WordPress site, there are times when you may want to go beyond the standard blocks and...
Read More >
Oct. 21, 2024
Memoirs of a Marketing Intern
I have been interning here at the digital marketing and creative agency Green Closet Creative in Sycamore, Illinois,...
Read More >
Oct. 21, 2024
Balancing Native Accessibility and Tools Like AccessiBe: Our Approach at Green Closet Creative
With recent conversations around AccessiBe making headlines, we at Green Closet Creative are continuing our discussions...
Read More >
Oct. 17, 2024
From Messy to Impressive: Key Features of Persuasive Copywriting
Recently, we talked about embracing the importance of messy brainstorming. Now that your ideas are on the page, it’s...
Read More >
Oct. 10, 2024
Tips for Integrating AI Into the Design Process
While generative AI has been around for some time now, its recent advancements have made it a valuable tool for various...
Read More >
Oct. 4, 2024
The Importance of Social Media Listening
Social media listening involves monitoring digital conversations to understand what customers are saying about your...
Read More >
Sep. 26, 2024
Bless this Mess: The Importance of Messy Brainstorming
It’s a truth universally acknowledged that a piece of writing does not *POOF* suddenly appear on the page or screen....
Read More >
Sep. 19, 2024
Mastering Blocks: Anatomy of the Group Block
This article kicks off Green Closet Creative’s new series, “Mastering Blocks,” where we take a deep dive...
Read More >
Sep. 12, 2024
Choosing Brand Colors: More Than Just a Pretty Color
Choosing brand colors is more than just picking a pretty shade; a lot of thought and strategy takes place behind the...
Read More >
Sep. 5, 2024
The Benefits of Using Emojis on Social Media
Emojis are very effective tools for capturing and holding your audience’s attention. When incorporated into social...
Read More >
Aug. 29, 2024
Enhance Your GA4 Reports with Custom Dimensions: A Practical Guide
At Green Closet Creative, we know that understanding user behavior on your website goes beyond basic tracking. Google...
Read More >
Aug. 22, 2024
The Importance of Authenticity in Copywriting
What do we talk about when we talk about authenticity in copywriting? In a word, honesty. Authenticity requires being...
Read More >
Aug. 14, 2024
Data-Driven Design: Using A/B Testing and Analytics to Optimize and Influence Design
A successful design means more than just looking good; it means delivering the results that your client or user is...
Read More >
Aug. 12, 2024
Picture Perfect: The Importance of Optimizing Images
They say a picture is worth a thousand words, but it can weigh a whole lot more! Visual content is processed much...
Read More >
Aug. 5, 2024
The Rise of AI Integration in Social Media Platforms
Artificial Intelligence (AI) has rapidly become a cornerstone in the evolution of social media platforms. From...
Read More >
Jul. 22, 2024
The Importance of Regular Website Maintenance
If you run a WordPress website, you want that website to run smoothly and securely. Regular website maintenance is...
Read More >
Jul. 15, 2024
Facts Over Fluff: Prioritize Intentional Content on Your Social Media Pages
When it comes to social media, it’s easy to get lost in the flashy images and catchy phrases. This type of...
Read More >
Jul. 8, 2024
Micro-Content Writing: A Powerful Copywriting Tool
Micro-content writing is still having a moment. We can thank our abbreviated attention spans for that. In 2004,...
Read More >
Jul. 2, 2024
The Importance of a Fresh Set of Eyes When Designing
For graphic designers, precision and attention to detail is crucial. Yet when immersed in a project, nearly every...
Read More >
Jun. 25, 2024
Mastering Landing Pages: 6 Essential Guidelines for Effective Google Ads Campaigns
Creating effective landing pages is an essential part of any successful Google Ads campaign. When users click on your...
Read More >
Jun. 19, 2024
Reimagining Design Layouts
As designers, it’s our job to experiment with numerous layouts within a print ad, website design, digital display...
Read More >
Jun. 14, 2024
Writing for Social Media
Mastering the art of social media writing involves more than crafting catchy headlines and witty posts. With so many...
Read More >
Jun. 12, 2024
Tips for an Interview That Tells a Story
For some writers, the task of interviewing a client for a story can feel daunting: “Am I asking the right questions?...
Read More >
Jun. 10, 2024
Streamline Your Marketing Workflow with This Google Chrome Feature
The Marketer’s Dilemma: Multiple Accounts, One Browser Marketers today have a dizzying number of tools and...
Read More >
May. 29, 2024
The Impact of Surprise in Graphic Design
Think about it: When was the last time you truly paused to engage with an advertisement or design piece? Odds...
Read More >
May. 20, 2024
WordPress: The World’s Most Popular CMS
Out of all the options available in our digital landscape, one platform dominates the competition: With its...
Read More >
May. 10, 2024
Using Rhetorical Appeals in Persuasive Copywriting
As marketing copywriters, we use persuasive rhetoric to encourage people to do something: change their way of thinking,...
Read More >
May. 6, 2024
Stand Out in the Digital Crowd: Elevate Your Business with Google Business Profile
Google Business Profile (GBP, formerly Google My Business or GMB) is Google’s free tool designed to help businesses...
Read More >
Apr. 15, 2024
Brand Consistency on Social Media Builds Trust
Branding consistency is key in marketing, ensuring your brand remains relevant. Maintaining brand elements, such as...
Read More >
Apr. 8, 2024
Margin vs. Padding: It’s More Than Empty Space
Spacing is crucial to web design and development–It is more than just empty gaps between elements. When...
Read More >
Apr. 2, 2024
Form Follows Function: Balancing the Pretty with the Functional
With graphic design, it can be easy to become very focused on the design and lose sight of the original goal and scope...
Read More >
Mar. 26, 2024
How to Use Google Analytics to Track Clicks in Email Signature Links
Typically, a professional email signature contains your name, job title, phone number, a link to your website, and...
Read More >
Mar. 22, 2024
Why You Need a Strong Call to Action
In its most basic form, persuasive writing is getting your audience to agree with you. A Call to Action, commonly...
Read More >
Mar. 18, 2024
Brand Awareness: Why It Matters
In a crowded market place, brand awareness ensures that people recognize your business. Take McDonald’s, for example....
Read More >
Mar. 12, 2024
Do You Know How to Prevent a Cyberattack?
43% of cyberattacks are aimed at small- and medium-sized businesses – American City Business Journals...
Read More >
Mar. 4, 2024
The Power of Simplicity: Less Is More in Graphic Design
In graphic design, the goal is not to fill the page but to provide content in an easily digestible and visually...
Read More >
Feb. 26, 2024
Leveraging Digital Audio Advertising
In today’s digital landscape, brands are constantly seeking innovative ways to connect with their target...
Read More >
Feb. 22, 2024
Copywriting Tip: Know Your Purpose and Audience
Before you sit down to write your first word of a copywriting task, it’s important to know your purpose and audience....
Read More >
Feb. 15, 2024
The Benefits of Lo-Fi Content
During the pandemic, lo-fi (low-fidelity) content was popularized because budgets were more conservative, and there was...
Read More >
Feb. 5, 2024
Web Development Tip: Semantic HTML for Content Writers and Editors
What Is Semantic HTML? Simply stated, semantic HTML (HyperText Markup Language), also referred to as semantic markup,...
Read More >
Jan. 30, 2024
Enhancing Brand Versatility: The Importance of Logo Variations
In order to work well with the diverse requirements of digital and print media, a well-crafted logo should be adaptable...
Read More >
Jan. 19, 2024
Mastering the Art of Multitasking
Asana’s Role in Our Ad Agency’s Project Management As an ad agency, we can literally work on dozens of...
Read More >
Mar. 7, 2023
404 Page Designs
Adding Personality to Your Brand In a perfect world, customers would never see your 404 page. No one aims to land on a...
Read More >
Jul. 13, 2022
Website for Innovative Growers Equipment
Who is IGE? Innovative Growers Equipment is a premier equipment supplier to commercial cannabis growers and agriculture...
Read More >
Nov. 18, 2021
Don’t Just Think Outside the Box, Get Outside of the Box! (Part 1)
When you start a new business, there are literally dozens of things that you have to figure out; things like payroll,...
Read More >
Oct. 15, 2021
The Importance of Sunsetting Contacts on Email Lists
It’s hard to say goodbye. You worked hard to capture all those email lists for your newsletter, but occasionally, you...
Read More >
Oct. 14, 2021
We’re Not Smarter Than Google
How Google’s Machine Learning Is Improving Digital Marketing Businesses are becoming increasingly driven to...
Read More >
Oct. 14, 2021
Website Accessibility and ADA Compliance
Website accessibility simply means that your site can be used by people who have disabilities related to vision,...
Read More >