The Creative Blog

Do Lead Gen Companies Actually Work? I Tried One.

September 23, 2026
Every single day, I get at least one email from a lead generation company. Usually more than one. They all have a slightly different spin, but the promise is basically the same: “You don’t pay unless we get you qualified…

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forest during the day

Why Evergreen Content is Always in Season

December 13, 2024
What do evergreen trees and copywriting have in common? Long-term relevancy. Much like its foliage counterpart that remains green forever, untouched by seasonal changes, evergreen content “keeps its leaves” for a long time, remaining new, fresh, and useful.  As you…

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