Project Info
Introduction
This case study highlights the website relaunch for Midwest Alarm Services Midwest Alarm Services, a leading expert in providing fire protection, life safety, security and sound solutions, contacted Green Closet Creative in early 2024 to help rebuild their website. They wanted a modern and compelling, yet functional site where customers could easily access resources and also access their Fire Safety Inspection Reports online.
Web Development
Challenges of their former site
Outdated User Interface and Navigation: The former design had a cluttered layout with outdated visuals and unclear navigation. Users often struggled to find essential information quickly, which led to high bounce rates and low engagement.
Limited Mobile Responsiveness: They struggled with optimization for mobile devices, resulting in slow load times and formatting issues on smartphones and tablets. This lack of mobile responsiveness created a poor user experience and hindered SEO and accessibility.
Minimal SEO and Limited Content Depth: The website lacked sufficient content and SEO optimization to attract search engine traffic effectively. Key service pages had limited information, and the site did not feature a blog or resources section to capture organic search interest, impacting its Google search results.
No Customer Login for Inspection Reports: Customers lacked an online portal to access fire safety inspection reports, making it challenging to retrieve critical records. This missing functionality created inefficiencies, as customers had to manually request documents from the MWAS support team. When a Fire Marshall conducted a visit and required up-to-date inspection reports, if the customer did not have the report on-hand, they faced a cumbersome process: calling MWAS customer service, waiting on hold, receiving the report via email, and only then being able to confirm their compliance. With over 5,000 customers enduring this process, it became clear that a streamlined solution was critical.
Solutions
Modernized Interface: A streamlined and visually engaging design to improve user experience and make navigation intuitive. This update ensures that users can easily find essential information without unnecessary clicks.
Mobile Optimization: The site was optimized to perform across all devices, enhancing the user experience on smartphones, tablets, and desktops alike, ensuring accessibility and functionality for every visitor.
Mobile Before and After
Desktop Before and After
Expanded Content & SEO: Enhanced SEO strategies were implemented to increase online visibility and attract relevant traffic.
Customer Login Portal: Green Closet Creative built a custom, secure login portal, giving over 5,000 customers the ability to access and view their fire safety inspection reports in real-time.
Enhanced Lead Generation: Strategically placed call-to-action buttons (CTAs) and a revised contact form were integrated throughout the site to capture leads effectively, converting visitors into potential clients more efficiently.
New Blog/News Section: A blog section was included to engage visitors, provide valuable insights, and boost SEO.
Projects Section: A new section showcases recent projects to build credibility and demonstrate expertise. This area highlights the range of work completed, giving potential clients a clear picture of capabilities and experience.
Conclusion
The relaunch of Midwest Alarm Services’ website has elevated the experience for both potential and existing customers as well as their internal staff. By implementing a streamlined design, improving mobile functionality, adding customer-focused features like the login portal, and expanding content through a blog and projects section, the new site enhances usability, boosts engagement, and builds credibility. These upgrades have elevated the brand’s online presence and provided a valuable resource for customers, setting a strong foundation for continued growth and service excellence.
Intuitive Navigation
Custom Built Customer Portal
