C.O.P.S. Inc. Case Study

Project Info

Introduction

C.O.P.S. Inc. Case Study: A Product-First Approach to E-Commerce Website Development

C.O.P.S. Inc. partnered with Green Closet Creative to build their e-commerce website with one clear objective: to make doing business easier.

For any e-commerce platform, this means creating smarter, more connected solutions—solutions that:

  • aid in connecting data
  • improve and streamline UX (user experience)
  • connect payment, fulfillment, and delivery systems

Background

C.O.P.S. Inc. is a law enforcement and veteran-owned business in Sycamore, Illinois, that provides specialty products to law enforcement, fire, EMS, and public safety professionals. They have an inventory of over 2 million products, including clothing, survival gear, knives, tactical gear, guns and more. C.O.P.S. Inc. is a licensed Federal Firearms Dealer that buys, trades, consigns, and special orders items.

Outcome

We were able to digitally transform the C.O.P.S. Inc. website through a strategic ecommerce website development approach, resulting in a more streamlined, modern, and functional tool for users.

Over time, the C.O.P.S. Inc. website developed technical issues within their e-commerce store. Through our ecommerce website development process, we collaborated with their third-party product integration partner to resolve these issues and deliver a smoother, more reliable user experience. As C.O.P.S. Inc.’s inventory and product offerings expanded, we introduced an approach to product navigation and company information architecture that improved overall usability and user interaction.

Lastly, selling firearms online presents significant regulatory challenges. We implemented additional safeguards to ensure the website remained compliant with state and federal firearm sales guidelines.

Web Development

After

C.O.P.S. Inc. website showing a modern, inviting layout that highlights outdoor products and makes browsing and accessing items easier for users.
C.O.P.S. Inc. new website design is inviting to anyone who has an interest in the outdoors. It also makes accessing products much easier and more accessible.

Before

Before redesign of the C.O.P.S. Inc. website showing an outdated layout that did not clearly appeal to outdoor enthusiasts, hunters, anglers, or survivalists and focused primarily on first responder audiences.
Their previous site did not invite outdoor enthusiasts, people who hunt or fish, survivalists, or anyone outside of first responders to shop on the C.O.P.S.. Inc. website. While they sell to all first responders, there is huge market for outdoor enthusiasts and survivalists.

Interior Pages

C.O.P.S. Inc. new website About page with a modern layout and improved content structure.
C.O.P.S. Inc. redesigned e-commerce store page with improved product browsing and navigation.
C.O.P.S. Inc. new e-commerce product page displaying product details in a clean, user-friendly layout.

We took a product-first approach to the new C.O.P.S. Inc. website as part of a strategic ecommerce website development effort. Users immediately understand what C.O.P.S. Inc. sells as soon as they land on the homepage. The user experience is improved, and the result is a visually compelling, modern site.

While C.O.P.S. Inc. serves police, firefighters, and paramedics, they also sell to outdoor enthusiasts, survivalists, and people who enjoy camping, fishing, and hunting. The previous site was not welcoming to customers outside of the first responder community, limiting its reach and growth potential.


Thanks for trusting us to work with you on your new e-commerce site, Mike and Penny!

Visit The C.O.P.S. Inc. Live Website >

Results

We transformed the C.O.P.S. Inc. website into a modern, scalable e-commerce platform using a product-first approach that improves navigation and expands customer reach.

Green Closet Creative offers ecommerce website design services that support growth and performance. Contact us to get started.