F&S Engraving Case Study
Project Info
Introduction
F&S Engraving Case Study: Industrial Web Design for an Advanced, User-Friendly Website
F&S Engraving, located in Mount Prospect, Illinois, is an industrial manufacturer specializing in bakery products, stamp and engraving products, and a wide range of engraving services. Founded in 1922, the company celebrated its 100th anniversary in 2022, marking a century of innovation and craftsmanship. As a cornerstone of the tool and die industry and a pioneer in the bakery industry, F&S Engraving partnered with Green Closet Creative to redesign its website with the goal of creating a more user friendly website that reflects its legacy while improving usability for modern audiences.
Outcome
With our help, the new F&S Engraving website is advanced, modern, and user-friendly.
Visual content was prioritized throughout the website to showcase F&S Engraving’s specialized bakery and engraving products, each of which features unique configurations and use cases. Every page includes high-quality photography that highlights both products and detailing services, helping users better understand product features at a glance.
A stable horizontal navigation menu was implemented across the top of the website to provide consistent, easy access to clearly categorized products and services. On the homepage, visitors are greeted with a dynamic hero image that transitions from the left side of the screen and features some of F&S Engraving’s most popular products. This high-quality imagery allows users to view product details up close, reinforcing credibility and supporting an effective industrial website design experience.
A new feature added to the website is full Spanish-language support, allowing users to view the site entirely in Spanish. This accessibility enhancement reflects industrial website design best practices by ensuring the content is inclusive for users who do not speak English as a first language. On both the Industrial Stamps and Pryor Marking Products pages, accordion-style drop-down menus are used to organize detailed product information, including specifications, measurements, functions, and materials. This interactive design approach provides users with comprehensive, easy-to-navigate product descriptions, helping them quickly find the exact information they need.
HOME PAGE
The F&S Engraving homepage was strategically designed using industrial web design best practices to support usability, clarity, and buyer-focused navigation. The layout prioritizes quick access to the company’s core offerings—Bakery Products, Stamps & Engraving Products, and Services—through prominently placed call-to-action buttons that guide users to high-intent pages. Further down the homepage, the site reinforces brand credibility by highlighting the company’s 100-year history in manufacturing. A dedicated call-to-action directs users to the About Us page, encouraging deeper engagement with the company’s legacy, expertise, and timeline.
INTERIOR PAGES
The interior pages of the F&S Engraving website are detailed and product-focused, highlighting the full range of services and specialized offerings. Because products cannot be purchased directly through the website, the design places a strong emphasis on clear calls-to-action that encourage users to contact F&S Engraving for customized machinery and product solutions. Many of the Stamp & Engraving Products pages feature structured tables outlining precise measurements and functional details for each component, giving users the technical information they need to evaluate products with confidence.
Results
The redesigned F&S Engraving website brings a modern, user-focused experience to a brand with a long-standing manufacturing legacy. Built with a strategic industrial website design approach, the site prioritizes clear navigation, detailed product information, and accessibility to support B2B buyers and custom inquiries. The result is a scalable, high-performing website that strengthens brand credibility and positions F&S Engraving for continued growth.
Looking to elevate your manufacturing or B2B website? Green Closet Creative specializes in website design that helps companies communicate expertise, improve usability, and drive qualified leads.