Sep. 26, 2024
Bless this Mess: The Importance of Messy Brainstorming
It’s a truth universally acknowledged that a piece of writing does not *POOF* suddenly appear on the page or screen....
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Aug. 22, 2024
The Importance of Authenticity in Copywriting
What do we talk about when we talk about authenticity in copywriting? In a word, honesty. Authenticity requires being...
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Jul. 8, 2024
Micro-Content Writing: A Powerful Copywriting Tool
Micro-content writing is still having a moment. We can thank our abbreviated attention spans for that. In 2004,...
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Jun. 14, 2024
Writing for Social Media
Mastering the art of social media writing involves more than crafting catchy headlines and witty posts. With so many...
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Jun. 12, 2024
Tips for an Interview That Tells a Story
For some writers, the task of interviewing a client for a story can feel daunting: “Am I asking the right questions?...
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May. 10, 2024
Using Rhetorical Appeals in Persuasive Copywriting
As marketing copywriters, we use persuasive rhetoric to encourage people to do something: change their way of thinking,...
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Mar. 22, 2024
Why You Need a Strong Call to Action
In its most basic form, persuasive writing is getting your audience to agree with you. A Call to Action, commonly...
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Feb. 22, 2024
Copywriting Tip: Know Your Purpose and Audience
Before you sit down to write your first word of a copywriting task, it’s important to know your purpose and audience....
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