The Creative Blog

Copywriting


an old woman smiling at her computer while on a call

Got Personality? Voice Blending with Brands

July 2, 2025
One big misconception about copywriting is that you have to abandon your own voice when writing for clients. But this simply is not true! The beauty of creative copywriting is that you get to adopt your client’s personality and shape…

read more


woman smiling into the camera holding a microphone

Using Rhetorical Appeals in Persuasive Copywriting

May 10, 2024
As marketing copywriters, we use persuasive rhetoric to encourage people to do something: change their way of thinking, compel them to take action, create an impactful story. Effective communication and persuasion rely on the strategic use of rhetorical appeals to…

read more